RCS Business Messaging (RBM) is an advanced communication protocol that connects telecom operators, OEMs, and messaging partners to enable A2P rich messaging. It serves as an evolution of traditional SMS, empowering enterprises to send interactive and media-rich messages — including videos, audio files, images, GIFs, and map locations. With the ability to create engaging and rewarding campaigns, RCS Business Messaging combines the reliability of SMS with the visual appeal of modern digital communication, delivering more dynamic and immersive customer experiences.